Hadi İnşallah (Film)

Hadi İnşallah is a 2014 Turkish romantic comedy film directed by Ali Taner Baltacı. The screenplay, written by Emrah Kaman and Murat Kaman, is an adaptation of the book Küçük Aptalın Büyük Dünyası by internet phenomenon and author "PuCCa". The film explores themes such as youth culture in Türkiye, the influence of social media, and everyday humor, centered around personal transformation and romantic encounters.

The film focuses on a young woman who returns to İzmir to be with her family after completing her university studies in Ankara, following an emotional breakdown. The protagonist, PuCCa, meets a man nicknamed Pekmez, who works as a cameraman at a local television channel where she is forced to find employment. The developing relationship between these two contrasting personalities is portrayed with humor, reflecting PuCCa’s efforts to reconnect with life and discover her true self.

• Büşra Pekin – PuCCa
• Murat Boz – Pekmez
• Müjde Uzman – Bayan Kaltak
• Cezmi Baskın – PuCCa’s father
• Hülya Gülşen Irmak – PuCCa’s aunt
• Şinasi Yurtsever – Cameraman Hasan
• Emrah Kaman – Ankaralı
• İdil Dizdar – Zodi
• Aydan Taş – Kızıl
• Canan Özer – Pekmez’s father

In addition to these roles, the film features a large ensemble of supporting actors.

The film was shot in İzmir in 2014. The decision to adapt PuCCa’s books—already popular among a large online following—into a cinematic work serves as an example of how digital-era cultural phenomena are translated into mainstream cinema. The original score for the film was composed by Atakan Ilgazdağ, while the specially commissioned theme music was created by Nil Karaibrahimgil.

Hadi İnşallah approaches the concerns of urban young adults—such as love, career, and belonging—with a humorous tone. The film highlights themes including social media and virtual identities, personal growth, and love from a female perspective. The protagonist’s internal conflicts unfold alongside her relationships with her family and society.

The film’s budget has not been publicly disclosed. However, according to Box Office Türkiye data, the film was watched by 961,293 people nationwide and generated a total revenue of 7,474,098 TL.