NeNew Classical Economics is defined as a macroeconomic approach that assumes individuals make decisions based on rational expectations and that markets are characterized by perfect competition and continuous clearing. This theory, built on microeconomic foundations, argues that economic fluctuations arise in response to supply and demand shocks. In the late 2000s, New Classical economists seeking to challenge these claims aimed to bring significant changes to the history of economic thought. New
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CoCommunicative Action Theory is a comprehensive social theory developed by German philosopher and sociologist Jürgen Habermas that has had a wide-reaching impact in the social sciences. Situated within the critical theory tradition of the Frankfurt School, this theory analyzes rationality, social integration, and mechanisms of action coordination in modern societies. Its fundamental aim is to overcome the limitations of the dominant concept of “cognitive-instrumental rationality” in traditional s
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AuThe concept of “autonomy” derives its origin from the Ancient Greek words autos (self) and nomos (law, rule), and literally means “self-legislation.” This core meaning evokes both the capacity of an individual to make decisions for themselves and the ability to act independently of external authorities. The term was first used in a political context, particularly to denote the independence of ancient Greek city-states (poleis). During this period, autonomy was associated with a community’s power
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ThThe Theory of the McDonaldization of Society is a theory developed by sociologist George Ritzer that describes the process by which the principles underlying fast-food restaurants come to dominate an increasing number of sectors of society. Ritzer views this process as an extension of Max Weber’s theory of rationalization and uses the McDonald’s restaurant chain as an iconic metaphor for this transformation. The theory is based on four fundamental dimensions—efficiency, calculability, predictabi
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Behavioral Economics and the Invisible Wires of Daily Life1. The Myth of Rationality and Bounded RationalityIn "Economics 101," we learn about the rational human with perfect information. In reality, we hit the wall of "Bounded Rationality." As Nobel laureate Herbert Simon pointed out, the human mind is not a supercomputer. Our time is limited, our energy is low, and our brains get tired.Instead of analyzing thousands of options like a machine, our brains use "shortcuts" called heuristics. If we
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