`identity-and-values` ile İlgili Madde Sonuçları

Brand culture refers to a brand creating not just a product or service, but a comprehensive set of values, a lifestyle, and a sense of identity. This concept is based on the idea that a brand establishes a system of meaning through its interactions with both internal and external stakeholders. Brand culture is constructed through the company’s corporate values, marketing strategies, consumer perception, and its relationship with society. Development of the Concept The concept of brand culture em