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The Impact of Digital Transformation on Corporate Competition with Serdar Gürbüz The podcast, which begins with Serdar Gürbüz’s career background and his definition of innovation management, focuses on the role of digital innovation in corporate entrepreneurship and global competition. Serdar Gürbüz’s Background and the Definition of Innovation Management A graduate of Industrial Engineering at Boğaziçi University, Serdar Gürbüz began his career in startups and later held innovation management p