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The Bouba-Kiki Effect, cognitive psychology, neurolinguistics and evolutionary anthropology intersect in a phenomenological phenomenon that describes universal, systematic and non-random mappings between phonetic sound units and geometric shapes in the human mind. This concept is regarded as the foundational evidence for studies on "cross-modal perceptual overlap" (cross-modal mapping), which examine interactions between sensory modalities (hearing and vision). Studies on the Bouba and Kiki Effe