
First published in 1984, The Goal is a business management novel written by Eliyahu M. Goldratt and Jeff Cox. The book was translated into Turkish by Ayşe Bilge Dicleli and published in Türkiye by Optimist Kitap. Through a fictional narrative, the book aims to convey the "Theory of Constraints" developed for managing and improving production processes. It is widely used as course material in business schools and by professionals in management education.SubjectThe Goal centers around Alex Rogo, t
ENElyesa Köseoğlu
CoThe Cobra Effect is a concept describing a situation in which a solution or incentive applied to solve a problem instead worsens the problem or produces unforeseen negative outcomes. This phenomenon is commonly associated with the principle of the “law of unintended consequences” and describes how interventions planned with a linear cause-effect logic can backfire in complex systems, sabotaging their original intent. The term gained widespread recognition in academic literature through the 2001
ENYunus Emre Yüce