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The Super Bowl is the championship game of the National Football League (NFL), the highest level of American football. Held annually on the first Sunday of February, this match pits the champions of the American Football Conference (AFC) against those of the National Football Conference (NFC). First played in 1967, the Super Bowl has since evolved beyond being merely a sporting event; it has become a cultural phenomenon influencing areas as diverse as advertising, music, American culture, and gl