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Globalization and digitalization processes have significantly transformed businesses’ marketing and advertising strategies. Today, companies actively use email marketing to enhance customer relationships, increase brand awareness and boost sales. Email marketing stands out as a low-cost, fast and direct communication method, enabling businesses to reach users’ inboxes and establish personal interaction. Unlike traditional marketing methods, it enhances user experience and increases customer loya

Globalization and digitalization processes have significantly transformed businesses’ marketing and advertisement strategies. Today, companies actively use email marketing to strengthen customer relationships, increase brand awareness, and boost sales. Email marketing stands out as a low-cost, fast and direct communication method, enabling businesses to reach users directly in their inboxes and establish a personal interaction with them. Unlike traditional marketing methods, it enhances user exp