
The Bouba-Kiki Effect, cognitive psychology, is a phenomenological phenomenon identified at the intersection of neurolinguistics and evolutionary anthropology that describes universal, systematic, and non-random mappings established by the human mind between phonetic sound units and geometric shapes of objects. This concept is regarded as the primary evidence for research on “cross-modal perceptual mapping,” which investigates interactions between sensory modalities (auditory and visual).Bouba a
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Nida Üstün

In architecture, form is a multifaceted design component that defines a building’s physical and visual presence while determining its spatial boundaries, volume, and relationships with its surroundings. Form integrates the building’s character, functional requirements, and aesthetic values through a holistic approach, directly shaping both the designer’s creative vision and the user’s perception and experience of space.A building’s form is more than a simple massing arrangement; it possesses a w
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Esra Özkafa