`selective-exposure` Related Article Results

Cognitive Dissonance Theory; a social psychological theory that explains the psychological tension arising when individuals experience inconsistency or incompatibility among their thoughts, beliefs, attitudes, and behaviors, as well as the motivational process aimed at reducing this tension. It was first proposed in 1957 by social psychologist Leon Festinger in his work A Theory of Cognitive Dissonance. The theory is based on the fundamental assumption that individuals strive for internal consis