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Iyo Raw Silk (originally known as Iyoito) is a traditional geographically indicated silk product produced in Seiyo City, Ehime Prefecture, Japan. It is known for its white camellia-like sheen, soft and fluffy texture, and voluminous structure compared to ordinary raw silk. Production Area and History The production area for Iyo Raw Silk is Seiyo City, Ehime Prefecture. Thanks to the region's favorable geographic and climatic conditions, the sericulture industry began in the early Meiji Period (a