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For over 25 years, the almost exclusive way to access information online has been to type a few keywords into Google’s white search box and then click on the resulting blue links. This habit became so deeply ingrained that the verb “to Google” entered dictionaries in many languages. However, announcements made at the Google I/O conference in May 2026 clearly signaled that this familiar experience is now behind us.【1】 Google is transforming its search engine into an AI-powered “information assist

The filter bubble is a phenomenon that arises when internet platforms and digital media analyze users’ online behaviors—such as views, clicks, and likes—and personal preferences to present only content aligned with their existing views, interests, and past choices. This concept was first detailed in 2011 by Eli Pariser in his book The Filter Bubble: What the Internet Is Hiding from You. The filter bubble restricts users’ exposure to diverse perspectives and opposing viewpoints by limiting their