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The fashion industry is a complex system that profoundly influences the global economy and consumer behavior through clothing and aesthetic preferences. This sector, which reaches billions of dollars in volume, encompasses a broad professional and social network spanning from suppliers and manufacturers to designers and end consumers. The Evolution and Strategic Approaches of Fashion Marketing Fashion marketing plays a central role, particularly in the ready-to-wear sector, in effectively reachi

The fashion industry is a complex system that profoundly influences the global economy and consumer behavior through clothing and aesthetic preferences. This sector, which reaches billions of dollars in value, encompasses a broad network of professionals and social interactions ranging from suppliers and manufacturers to designers and end consumers. The Evolution and Strategic Approaches of Fashion Marketing Fashion marketing plays a central role, particularly in the ready-to-wear sector, in eff