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The Supply chain can be defined as the entire set of processes a product or service undergoes from raw material to end user, along with all parties involved in these processes place. This chain consists of manufacturers, suppliers, logistics providers, distributors, retailers, and customers. Supply chain management is essential to ensure coordination among these stages and to optimize the flow of materials, information, and finance.The concept of the supply chain was first associated in the mid-

Tchibo is a German company recognized for its retail operations and its combination of products and services. Founded in 1949, Tchibo began as a coffee mail-order business and has developed into a brand that operates retail stores, coffee bars, and an e-commerce platform. The company is headquartered in Hamburg, Germany, and is known for its coffee products and weekly-changing non-food items.History Tchibo was established by Max Herz and Carl Tchilinghiryan in Hamburg shortly after World War II.