`red-oceans` Related Article Results

Blue Ocean Strategy is an approach that aims to render competition irrelevant by creating new market spaces where competition has not yet emerged, rather than competing in existing markets. This strategy was developed by W. Chan Kim and Renée Mauborgne. The fundamental premise of the strategy is that the market universe consists of two types of areas: “red oceans” and “blue oceans”. Definition and Core Concepts Red oceans represent all existing industries and current market spaces. In these mark