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Agenda-setting theory is a communication theory that posits that mass media shapes which issues the public should importance pay attention to. First developed in 1972 by Maxwell McCombs and Donald Shaw, this theory argues that the media does not merely report information but also plays a pivotal role in determining social priorities. In this context, it emphasizes which issues are media important and directs public attention toward specific concerns.Origins of the TheoryThe agenda-setting theory

In recent years, as digitalization has accelerated, social media has evolved beyond being a space for individual expression into a mechanism for generating new forms of public opinion. This transformation has brought with it a behavioral pattern known as the “social lynching culture,” in which individuals are collectively targeted and discredited. Particularly on platforms such as X (Twitter), where instant reactions are widespread, users increasingly become subjects of collective attacks resemb