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In a design process, the most difficult question is usually this: Who am I designing this for? For the user? Or because I want to communicate something? Design is often described as a practice of solving problems. But in reality, design is a matter of choice. The moment we decide what to center, the direction of design changes. Listening to the User User-centered design has become nearly a norm in recent years. Building empathy, analyzing user experience, gathering feedback—especially in the dig