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Culture of Fame is defined as a social structure shaped around the individual’s desire for recognition and sustained by visibility and public attention. This culture is not formed solely through an individual’s inherent qualities or achievements but also through images, narratives, and symbols constructed via media. Unlike traditional heroic narratives, in modern society fame has often become synonymous with popularity, accessibility, and transient attention. Especially with digitalization, indi

Personal branding represents an individual’s image, values, and skills as presented to their surroundings. Digital media enables the rapid construction of personal brands. Today, thanks to social media platforms and other digital tools, individuals not only establish a professional identity but also communicate their personal vision to a broad audience.Personal branding is, in essence, creating and effectively managing your identity in the digital world.The process of branding in digital media e