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Elevator Pitch (in English: Elevator Pitch or Elevator Speech) is a technique for introducing an idea, project, product, service, or person in a concise and compelling manner, typically within a timeframe of 30 seconds to two minutes. The term derives from the idea of being able to deliver your message to an important person—such as an investor, potential customer, or senior executive—in the brief duration of an elevator ride. Purpose The primary purpose of an elevator pitch is to capture the li

The Six Fundamental Principles of Persuasion This article summarizes the main themes of a conversation on the T3 Podcast presented by Feyza Zeynep Taş and Zübeyde Karaman, based on Robert B. Cialdini’s book Influence: The Psychology of Persuasion. The book explains how people are persuaded and the core psychological mechanisms at work during this process. The Author’s Motivation and Automatic Responses Psychology professor Robert Cialdini began his research after realizing he could not resist sa