
Perception Management and Manipulation: The Psychology of Deception and Persuasion is a work by Mücahit Gültekin that examines the psychological dimensions of perception management and manipulation techniques. Published in 2016 by Pınar Yayınları, the book explores how individuals and masses in modern society are influenced, and analyzes the psychological dynamics of deception and persuasion. Drawing on examples from health, education, science, politics, cinema, commerce, and Islamic history, th
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Meryem Beyza Utkulu

Fear is one of humanity’s oldest survival signals; it carries the same primal impulse in the shadows of primitive forests as it does amid invisible threats in modern cities. Research shows that fear sharpens cognitive processes by focusing attention on threat elements, enabling rapid decision-making. In marketing, however, this emotion is not merely an alarm—it is a spark that can be transformed into action. When a threat is perceived, the individual is driven by the instinct for self-preservati
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Hüseyin Durmuş

Social media perception management is the planned, systematic, and target-oriented process of influencing, directing, and shaping the thoughts, beliefs, attitudes, and behaviors of individuals, groups, or societies through social media platforms. This process is defined as a type of psychological operation conducted especially to achieve political, economic, social, or military objectives and may involve manipulative techniques.The ability of social media platforms to provide instant access to b
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Ömer Said Aydın