
Kanaat is defined by the Turkish Language Association as “the state of being content, not desiring more, and being satisfied.” In another perspective, it also carries meanings such as “to accept, to believe, to hold a thought.” The English equivalent, opinion, refers to “idea, assumption, guess.” Opinion leadership is a concept used to describe individuals who express views on a particular topic or product and influence masses through these expressions, especially in the fields of media, marketi
EN
Meryem Betül Kaya

The term Opinion, according to Turkish Language Association, denotes “the state of being content, not seeking more, and accepting one’s lot,” while from another perspective it also carries meanings such as “belief, conviction, thought.” The English equivalent, the concept of opinion, refers to “judgment, belief, assumption.” Opinion leadership is a concept used to describe individuals who express views on a particular topic or product and influence masses through these expressions, particularly
EN
Meryem Betül Kaya