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New Murabba is a large-scale urban transformation project planned in Riyadh, the capital of Saudi Arabia, as part of the country's "Vision 2030" strategy. Announced in 2023 by Crown Prince Mohammed bin Salman, the project is designed in line with the national goal of economic diversification. Spanning an area of approximately 19 km², it aims to integrate residential, commercial, cultural, and entertainment functions within a construction capacity of 25 million m². The project will include 100,00