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16 Temmuz’da, Boston’daki Coldplay konserinde yaşanan “kiss cam” skandalı, belki de 2025 yazının en sıra dışı PR vakasına dönüştü. Her şey yalnızca birkaç saniyelik bir konser içi kamerayla başladı ama sonuçları birkaç hafta sürecek bir tartışma, bir dizi işten ayrılma ve onlarca marka kampanyasına kadar uzandı. Sahne Coldplay’indi ama gösterinin yıldızları -istemeseler de- LED ekrandaki iki yöneticiydi. En başından dikkat: Bu yazıda bu olayı bir ahlak dersi olarak değil, pazarlamanın, reklamın

On July 16, the “kiss cam” scandal at Coldplay’s concert in Boston may have become the most unusual PR case of the summer of 2025. It all began with just a few seconds of footage captured by an in-concert camera, but its consequences sparked weeks of debate, a series of resignations, and dozens of brand campaigns. The stage belonged to Coldplay, but the true stars of the show — whether they wanted to be or not — were two executives on the LED screen. Important note: In this article, we will not

On July 16, the “kiss cam” scandal at Coldplay’s concert in Boston may have become the most unusual PR incident of the summer of 2025. It began with just a few seconds of footage captured by a concert camera, but its consequences sparked weeks of public debate, a series of resignations, and dozens of brand campaigns. The stage belonged to Coldplay, but the real stars of the show — whether they liked it or not — were two executives on the LED screen. Let us be clear from the start: In this articl