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Culture of Fame is defined as a social structure shaped around the individual’s desire for recognition and sustained by visibility and public attention. This culture is not only constructed through an individual’s inherent qualities or achievements but also through images, narratives, and symbols built via media. Unlike traditional heroic narratives, fame in modern society has often become synonymous with popularity, accessibility, and transient attention. Especially with digitalization, individ

Glocalization is a sociological and economic concept that refers to the adaptation and reproduction of global products, services, ideas, and structures according to local conditions, needs, and cultural values. The term is derived from the combination of the English words "globalization" and "localization" and is fundamentally formulated as "think globally, act locally." The glocalization process assumes that global and local dynamics do not exclude or eliminate each other but rather interlock t