
The term Opinion, according to Turkish Language Association, denotes “the state of being content, not seeking more, and accepting one’s lot,” while from another perspective it also carries meanings such as “belief, conviction, thought.” The English equivalent, the concept of opinion, refers to “judgment, belief, assumption.” Opinion leadership is a concept used to describe individuals who express views on a particular topic or product and influence masses through these expressions, particularly
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Meryem Betül Kaya

Creating identity through avatars has become a widespread phenomenon in modern society. But when expressing ourselves through avatars, do we risk losing our true selves? The answer to this question lies in the complexity of digital identities and within the context of today’s consumer society.Digital Identity and Consumer SocietyThe digital world has become a space in which we redefine our identities and personalities. Can we truly say who we are in the digital realm? Is our real identity preser
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Hüseyin Durmuş