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Introducing a brand is not possible with just a logo or a slogan. Now imagine that the brand can speak, laugh, sometimes cry, and even dance. That is when the mascot comes into play. A Mascot Experiment (Illustration: Şeyma Albayrak) The Birthplace of the Mascot: Identity, Emotion, Memory Every mascot is born from the brand’s identity. Hidden within the lines of a character are the brand’s values. Why does a trustworthy bank choose a soft-lined, friendly figure? Or why does an energy drink brand

The Islamic Solidarity Games are a multi-sport international event organized to strengthen solidarity and brotherhood among countries affiliated with the Organization of Islamic Cooperation (OIC) through sport. The sixth edition will be held in Riyadh, the capital of Saudi Arabia, from 7 to 21 November 2025. The games are organized by the Islamic Solidarity Sports Federation (ISSF) and are planned to feature 3,500 athletes from 57 countries. Islamic Solidarity Games (2025) opening ceremony (AA)