`market-share` Related Article Results

The BCG Matrix, developed by Boston Consulting Group (BCG), is a portfolio management tool designed to evaluate a company's products or business units from a strategic perspective. Introduced by Bruce Henderson in 1970, this matrix helps companies analyze their product portfolios to determine which products to invest in, retain, or divest. This model categorizes products into four groups based on two key variables: Market share, which determines competitive strength. Market growth rate, which in