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Higgsfield AI is a mobile-first artificial intelligence platform developed to produce image-based personalized video content. Founded in 2024 by Alex Mashrabov and Yerzat Dulat, the platform focuses on AI models designed for generating short, social media-oriented videos. The company is headquartered in the United States. Founders and Background Alex Mashrabov, one of the co-founders of Higgsfield AI, previously led the generative AI division at Snap Inc. He was also a co-founder of AI Factory,