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Clay is an artificial intelligence (AI)-powered software platform designed to centralize and streamline data enrichment, customer research, and automation processes for go-to-market (GTM) teams focused on sales and marketing. As of 2025, the company has reached a valuation of $1.25 billion and is used by organizations such as OpenAI, Anthropic, Notion, Vanta, and Rippling. Clay enables firms to build total addressable market (TAM) lists, generate custom scoring models, and execute GTM campaigns