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The "Alan" ecosystem, launched under the Culture Civilization Foundation (KÜME), aims to establish the intellectual foundation for local design and to approach the concept of design not merely as an aesthetic production, but as an intellectual endeavor. Launched at TEKNOFEST Istanbul under the motto “Alan is KÜME’s ecosystem,” the brand defines design as a social and cultural existential issue. The second major initiative of the Alan brand, “Tasarım İşi,” will be held on December 27 at Haliç Uni