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Greenfield investment refers to a situation in which an investor creates a new business from scratch by establishing a new facility or operation without relying on existing infrastructure. Such investments are commonly chosen under the category of foreign direct investment (FDI) when a company seeks to enter a new market or expand capacity within an existing market. Greenfield investments require high initial costs and long-term commitments because they involve building an entirely new structure

Glocalization is a sociological and economic concept that refers to the adaptation and reproduction of global products, services, ideas, and structures according to local conditions, needs, and cultural values. The term is derived from the combination of the English words "globalization" and "localization" and is fundamentally formulated as "think globally, act locally." The glocalization process assumes that global and local dynamics do not exclude or eliminate each other but rather interlock t