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Dieter Rams (20 May 1932, Wiesbaden, Germany) is a German industrial designer and academic. He is best known for his work with the consumer products company Braun and the furniture company Vitsœ. Recognized as one of the most important representatives of functionalist design, Rams left a profound mark on the design world through his philosophy of “Weniger, aber besser” (Less but better) and his “Ten Principles for Good Design.” His designs stand out for their simplicity, usability and aesthetic