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The Fogg Behavior Model (FBM) is a psychological framework that posits that for an individual to perform a specific behavior, three essential elements must be present simultaneously. Developed in 2009 by Professor Dr. B.J. Fogg of Stanford University, the model was designed to inform the design of behavioral change strategies. Its primary purpose is to help explain why individuals perform or fail to perform certain behaviors. The FBM is frequently applied in areas such as habit formation, user e