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11.11, officially known as the “11.11 Global Shopping Festival” (11.11 Global Shopping Festival), is an event initiated by the Chinese e-commerce company Alibaba Group and has become one of the world’s largest online shopping events. The festival is held annually on November 11. The choice of date was influenced by the visual resemblance of 11/11 to four single individuals. As a result, the event is also known as “Singles’ Day” and is referred to internationally as “Double 11.” The term “Double