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`decoyeffect` Related Article Results

Yem Etkisi (Decoy Effect)

Yem Etkisi (Decoy Effect)

(755 words)
March 3, 2026

Yem etkisi; bireylerin iki seçenek arasındaki tercihlerini, bu seçeneklerden birine asimetrik biçimde göreli olarak daha düşük nitelikli üçüncü bir seçeneğin (yem) eklenmesi sonucunda değiştirmeleri durumunu ifade eden bir bilişsel ön yargıdır. Bu etki, özellikle davranışsal ekonomi ve tüketici karar alma literatüründe “asimetrik baskınlık etkisi” veya “çekim etkisi” olarak da adlandırılır. Kavramsal Çerçeve Yem etkisi, bir seçim kümesine asimetrik olarak baskılanmış bir alternatifin eklenmesiyl

TR
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Decoy Effect

Decoy Effect

(963 words)
March 3, 2026

Decoy effect; a cognitive bias in which individuals shift their preference between two options when a third, asymmetrically inferior option (the decoy) is introduced. This effect is also known in the literature on behavioral economics and consumer decision making as the asymmetric dominance effect or the attraction effect. Conceptual Framework The decoy effect arises when an asymmetrically dominated alternative is added to a choice set. This structure consists of three key elements: Target optio

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