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Customer Journey Map (CJM) is defined as a visual representation of the experiences a customer encounters across all touchpoints in their interaction with a brand, product, or service. This concept is also referred to as a “buyer journey” or “user journey” map. Customer journey maps enable businesses to analyze step by step the experiences encountered throughout the purchasing process. The mapping process allows organizations to evaluate their own services from the customer’s perspective. Typica

A Customer Journey Map (CJM) is a visual representation of the experiences a customer undergoes across all touchpoints while interacting with a brand, product, or service. Also referred to as a “buyer journey” or “user journey” map, CJMs enable step-by-step analysis of the experiences throughout the purchasing process. The mapping process allows businesses to evaluate their services from the customer’s perspective. Typically, journey stages, touchpoints, customer emotions, and potential pain poi