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Business development is defined as a multidimensional management field designed to guide institutional processes toward long-term value creation. This field extends beyond merely expanding sales or marketing functions; it also encompasses establishing strategic partnerships, structuring new opportunities, and developing innovative business models. Business development activities encompass not only the capacity to mobilize an institution’s internal competencies but also its ability to generate st

Organizational Culture: Definition, Importance, Evolution, and FutureIn this podcast, the definition of organizational culture, its critical role in a company’s success, its formation, evolution, and the impact of modern work models and technology on culture are examined in detail. Additionally, the differences between startup and traditional corporate cultures, as well as internship recommendations for students, form key topics of the discussion.Definition and Importance of Organizational Cult