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Business development is defined as a multidimensional management field designed to guide institutional processes toward long-term value creation. This field extends beyond merely expanding sales or marketing functions; it also encompasses establishing strategic partnerships, structuring new opportunities, and developing innovative business models. Business development activities encompass not only the capacity to mobilize an institution’s internal competencies but also its ability to generate st

Corporate communication is the entirety of all communication processes conducted by an organization with its internal and external stakeholders. This process plays a critical role in enabling the organization to achieve its objectives and enhance its reputation and brand value. Corporate communication is not merely the transmission of only information but also a tool that facilitates the organization’s attainment of strategic objectives. An effective corporate communication structure aims to bui