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Diffusion of Innovations Theory is a social science theory developed by Everett M. Rogers in 1962 that explains how new ideas, products, or practices (innovations) spread over time among members of a social system through specific communication channels. The theory is grounded in the work of French sociologist Gabriel Tarde on the concept of “imitation.” Its primary aim is to identify the process by which an innovation is adopted or rejected by society and the factors influencing this process. C