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Introducing a brand is not possible with just a logo or a slogan. Now imagine that the brand can speak, laugh, sometimes cry, and even dance. That is when the mascot comes into play. A Mascot Experiment (Illustration: Şeyma Albayrak) The Birthplace of the Mascot: Identity, Emotion, Memory Every mascot is born from the brand’s identity. Hidden within the lines of a character are the brand’s values. Why does a trustworthy bank choose a soft-lined, friendly figure? Or why does an energy drink brand