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Brands are an inseparable part of our lives. Whether we are buying our morning coffee, shopping at the supermarket, or browsing social media, we encounter countless brands. So what sets one brand apart from others? This is where brand management comes into play. Brand management encompasses strategic efforts to create, strengthen, and sustain a brand’s perception. It is not merely a logo or a name. The brand’s story, values, relationship with customers, and positioning in the market are the foun