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Storytelling, or the English term for it, is the deliberate use of narrative elements to convey a message to a target audience. Used for purposes such as informing, persuading, or establishing emotional connections, storytelling has evolved beyond individual narration to become a strategic method in fields such as brand communication, media, advertising, politics, and education strategic.Narrative communication is as old as human history. However, in modern communication science, storytelling ha

Brand communication is a strategic process that enables a brand to interact with its target audience, effectively conveying its identity, values, and promises. This process encompasses various channels, including advertising, public relations, social media, sponsorships, customer relationship management (CRM), and content marketing. Brand communication is not merely limited to promoting a product or service; it also aims to establish an emotional connection with consumers, foster loyalty, and di