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Prof. Dr. Fatma Deniz is an academic whose research lies at the intersection of computer science and cognitive neuroscience, focusing on artificial intelligence, language processing, brain imaging, and computational models. In 2025, she was elected rector of Technische Universität Berlin (TU Berlin), with her term set to begin on 1 April 2026. Previously, she served as vice-rector for digitalization and sustainability at the same university. Early Life and Education Fatma Deniz was born on 11 Ju

Neuromarketing is an innovative field that emerges from the integration of neuroscience and marketing disciplines. This discipline seeks to understand consumers’ unconscious responses and decision making processes by analyzing biometric data such as brain waves, eye movements, and facial expressions like to enhance the effectiveness of marketing strategies. Research indicates that approximately 95 percent of purchasing decisions are made at the subconscious level. Neuromarketing enables brands t