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Cultural imperialism may sound at first like a grandiose political concept, but when we look at how it manifests in everyday life, it often plays out like a tragicomic scene: we sing along to English songs whose meanings we don’t understand, we yearn to live amid the sets of Netflix series filmed in cities we’ve never visited, and so on... So yes, cultural imperialism is a huge absurdity. But precisely because of this absurdity, it works so effectively: it shapes our minds, our desires, our tast