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11.11, officially known as the “11.11 Global Shopping Festival” (11.11 Global Shopping Festival), is an event initiated by the Chinese e-commerce company Alibaba Group and has become one of the world’s largest online shopping events. The festival is held annually on November 11. The choice of date was influenced by the visual resemblance of 11/11 to four single individuals. As a result, the event is also referred to as “Singles’ Day” and is internationally recognized as “Double 11.” The term “Do

11.11, resmi adıyla “11.11 Küresel Alışveriş Festivali” (11.11 Global Shopping Festival), Çin merkezli e-ticaret şirketi Alibaba Group tarafından başlatılan ve günümüzde dünyanın en büyük çevrimiçi alışveriş etkinliklerinden biri haline gelen bir organizasyondur. Festival her yıl 11 Kasım tarihinde düzenlenmektedir. Tarihin seçilmesinde, 11/11 tarihinin görsel olarak dört bekar bireyi temsil etmesi etkili olmuştur. Bu nedenle etkinlik, “Bekarlar Günü” (Singles’ Day) olarak da anılmakta; aynı zam

11.11, officially known as the “11.11 Global Shopping Festival” (11.11 Global Shopping Festival), is an event initiated by the Chinese e-commerce company Alibaba Group and has become one of the world’s largest online shopping events. The festival is held annually on November 11. The choice of date was influenced by the visual resemblance of 11/11 to four single individuals. As a result, the event is also known as “Singles’ Day” and is referred to internationally as “Double 11.” The term “Double