`agenda-setting` Related Article Results

Agenda-setting theory is a communication theory that posits that mass media shapes which issues the public should importance pay attention to. First developed in 1972 by Maxwell McCombs and Donald Shaw, this theory argues that the media does not merely report information but also plays a pivotal role in determining social priorities. In this context, it emphasizes which issues are media important and directs public attention toward specific concerns. Origins of the Theory The agenda-setting theo