--- title: Digital Marketing slug: digital-marketing-749935 url: /detay/digital-marketing-749935 type: article language: English entity: primary: Digital Marketing type: article disambiguation: Digital marketing strategies: reach your target audience online & boost your business. categories: - name: General Knowledge slug: genel-kultur url: /kategori/genel-kultur - name: Media And Communication slug: medya-ve-iletisim url: /kategori/medya-ve-iletisim - name: Software And Artificial Intelligence slug: yazilim-ve-yapay-zeka url: /kategori/yazilim-ve-yapay-zeka tags: - Marketing 5 0 - Customer Interaction - Marketing Functions - Artificial Intelligence - AI - Digital marketing author: Nida Öztürkmen created_at: 2025-03-19T23:38:50.731850+03:00 updated_at: 2025-04-17T10:52:54.806024+03:00 --- # Digital Marketing ## Article Content Digital marketing, which is defined as the marketing of products, services or ideas using digital channels to reach the target audience, aims to provide services by taking advantage of the opportunities of innovative digitalisation with internet-based applications in order to effectively announce the service, product or idea advertisements of businesses to large masses. “Simply speaking internet marketing, also referred to as online-marketing, web-marketing, e-marketing, or i-marketing, is the marketing of products or services over the Internet.”[^1]  Today, marketing functions are needed in order to achieve the targeted success in the functions of the enterprises and to construct them effectively. Businesses need to use marketing functions actively in order to direct the target audience to purchasing behaviours and to reach them. Marketing functions called [marketing mix](/en/detay/marketing-mix-10e4d/llms.txt) are listed as product, price, promotion and distribution. Effective use of digital components is also effective in diversifying marketing functions. Apart from service and goods marketing, ideas [can](/en/detay/can-3/llms.txt) also be marketed. It should be noted that digital marketing is [an](/en/detay/an-2/llms.txt) advanced style of internet marketing and allows contact not only with online technologies but also with offline customers and personalisation of needs. ![Image](https://cdn.kureansiklopedi.com/media/uploads/2025/03/19/P8ol2zKDXmNjLcNTM4wl3lvBlGKvepzG.jpeg) *Source: (ed.) Nadya Artha Fransiska, Andy Prasetyo Wati, Jefry Aulia Martha, Aniek Indrawati, Digital Marketing, Malang: 2020, p.10* ### **Historical Development** In general terms, the chronological development of marketing progresses with the phases of product-oriented ([industry](/en/detay/industry/llms.txt) 1.0), customer-oriented (industry 2.0), value-oriented (industry 3.0), virtual marketing-oriented 4.0 (industry 4.0) and ‘Marketing 5.0’, which continues its formation by blending with artificial intelligence today. Marketing 5.0 includes the effective use of augmented reality, natural language processing, internet of things, virtual reality in marketing applications, sensor technologies, blockchain technologies, infinite data, robot technologies and artificial intelligence systems. ### **Advantages of Digital Marketing** Digital marketing, which creates an economically effective financial benefit, reveals its competitive aspect thanks to its features such as simultaneous access and interaction with the target audience, productivity, updateability, openness to innovations and developments. The effective use of digital technologies in marketing [has](/en/detay/has-3/llms.txt) enabled new developments in pricing for companies. The reduction in catalogue costs as a result of digitalisation has provided companies with opportunities such as revenue management and easier categorisation of services in [dynamic](/en/detay/dynamic/llms.txt) pricing areas. ![Image](https://cdn.kureansiklopedi.com/media/uploads/2025/03/19/qN6WOmvdNikl2wMLd5iAaRBMIo0dacGo.jpg) *Source: The figure was created through the "Canva" application.* ### **Digital Marketing and Artificial Intelligence** Artificial intelligence is used in areas such as data analysis, content production, customer service and marketing, enabling businesses and brands to reach their target markets more effectively. With artificial intelligence, machine learning algorithms, which continuously improve marketing models by integrating new data while identifying trends and patterns for targeted marketing strategies after analysing large amounts of customer data, can increase accuracy in this context over time. However, in digital marketing, providers of goods, services and ideas are not always willing to interact with robots or software. As a result, it is predicted that in the near future, customers will continue to prefer human-to-human marketing as well as digital methods and will have more confidence in it. ## Academic Sources and References 1. Açıkgöz, Onur, Biçer, Derya Fatma, “Sağlık Kuruluşları Dijital Pazarlama Kanallarının İncelenmesi: Şehir Hastaneleri Örneği”, Uluslararası Sağlık Yönetimi ve Stratejileri Araştırma Dergisi, 8/2, (2022): 224-238access: 10.02.2025 https://dergipark.org.tr/tr/pub/usaysad/issue/72382/1101551Bala, Madhu, Verma, Deepak, "A Critical Review of Digital Marketing" International journal of Management, IT and Engineering , 8/10, (2018): 321-339 access: 15.02.2025 https://www.researchgate.net/publication/328253026\_A\_Critical\_Review\_of\_Digital\_MarketingBulunmaz, Barış, “Gelişen Teknolojiyle Birlikte Değişen Pazarlama Yöntemleri ve Dijital Pazarlama”, TRT Akademi Dijital Medya Sayısı, 1/2, (2016): 348-365 access: 10.02.2025 https://dergipark.org.tr/tr/download/article-file/218433Gedik, Yasemin, “Pazarlamada Yeni Bir Pencere: Dijital Pazarlama”, Journal of Business in the Digital Age, 3/1, (2020): 63-75 access: 15.02.2025 https://dergipark.org.tr/tr/pub/jobda/issue/55488/726408Işılar, Hasan Buğra, “Havayolu Endüstrisinde Dijital Pazarlama Uygulamalarının Değerlendirilmesi”, Havacılık ve Uzay Çalışmaları Dergisi, 1/2, (2021): 42-63 access: 15.02.2025 https://dergipark.org.tr/tr/pub/jass/issue/60473/809878Kaya, Erdi Çağrı, Ündil, Süleyman, “Bilgi Teknolojilerinin Gelişimiyle Dijital Pazarlamanın Doğuşu”, Beyder, 17/2, (2022): 107-137 access: 15.02.2025 https://dergipark.org.tr/en/download/article-file/2492007Kazak, Mustafa, Kazark, Gülşah, “Metaverse, Yapay Zekâ ve Makine Öğreniminin Dijital Pazarlamaya Etkileri: Sağlık Hizmetleri Perspektifinden Bir İnceleme”, Socrates Journal of Interdisciplinary Social Studies, 10/45, (2024): 88-96 access: 15.02.2025 https://socratesjournal.org/index.php/pub/article/view/514Ok, Şeyda, Candan, Kağıtçı, Seray, 2023, “Endüstri 5.0’a Doğru Pazarlama 5.0: İnsan ve Teknoloji”, Sanayi Yönetiminde Gelecek Yaklaşımları Dijitalleşme ve Yetenekler, Nobel Akademik Yayıncılık, (2023): 59-82 access: 15.02.2025 https://www.researchgate.net/publication/370637902\_Endustri\_50'a\_Dogru\_Pazarlama\_50\_Insan\_ve\_TeknolojiOkay, Suat, “Dijital Pazarlamada Yapay Zeka ve Makine Öğrenimi Kullanımı”, Elektronik Sosyal Bilimler Dergisi, 22:85, (2023): 135-142 access: 15.02.2025 https://dergipark.org.tr/tr/pub/esosder/issue/73221/1152771(ed.) Fransiska,  Nadya Artha, Wati, Andy Prasetyo, Martha,  Jefry Aulia, Indrawati, Aniek, "Digital Marketing", Malang: Edulitera, 2020, access: 15.02.2025 https://repository.um.ac.id/1150/1/fullteks.pdf ## Citations [^1]: Madhu Bala, Deepak Verma, "A Critical Review of Digital Marketing", International Journal of Management, IT and Engineering, 8/10, (2018): 327, access: 15.02.2025 https://www.researchgate.net/publication/328253026\_A\_Critical\_Review\_of\_Digital\_Marketing