--- title: Clay slug: clay-1fe39 url: /detay/clay-1fe39 type: article language: English entity: primary: Clay type: article disambiguation: Clay: AI-powered data enrichment & automation for sales & marketing. Used by OpenAI & more. $1.25B valuation. categories: - name: Software And Artificial Intelligence slug: yazilim-ve-yapay-zeka url: /kategori/yazilim-ve-yapay-zeka tags: - CRM integration - Sales automation - GTM teams - Data enrichment - AI-powered platform - Clay author: Ömer Said Aydın created_at: 2025-05-03T20:40:49.856360+03:00 updated_at: 2025-05-10T13:34:45.040664+03:00 image: https://cdn.t3pedia.org/media/uploads/2025/05/03/9891nKVpM3F1Jmk12g7Z5hdwuwsdVWxq.webp --- # Clay ## KURE Information Cards ### KURE Information Card: Clay ![123lrxkCEkRaePGNph54AcoU9oiQISEU.webp](https://cdn.t3pedia.org/media/uploads/2025/05/03/g0ILcLNtL82rijq52c2NvzUuMNpF9LAW.webp) | Field | Value | |-------|-------| | Website(s) | https://www.clay.com/ | | Founded(Text) | 2019 | | Location | New York,ABD | | Founder(s) | Kareem Amin,Kevin Wu | ## Article Content [Clay](/en/detay/clay-7d9b8/llms.txt) is an artificial intelligence ([AI](/en/detay/artificial-intelligence-tools-ai-tools-a3e1f/llms.txt))-powered software platform designed to centralize and streamline data enrichment, customer research, and automation processes for go-to-market (GTM) teams focused on sales and marketing. As of 2025, the company has reached a valuation of $1.25 billion and is used by organizations such as [OpenAI](/en/detay/sam-altman-8e35d/llms.txt), [Anthropic](/en/detay/anthropic-8361d/llms.txt), [Notion](/en/detay/notion-93b3a/llms.txt), [Vanta](/en/detay/valo-health-6c15a/llms.txt), and Rippling. Clay enables firms to build total addressable market (TAM) lists, generate custom scoring models, and execute GTM campaigns based on enriched data. ### **Core Features and Technology Infrastructure** Clay integrates over 100 data providers and its proprietary AI Research Agent, which performs multi-source data enrichment. The platform aggregates and analyzes data such as firmographics, tech stacks, job postings, and funding news. It enables users to define custom categories and scores. The AI agents automate traditionally manual research tasks, such as summarizing open web text, detecting spoofed domains, classifying job ads, and enriching data for small businesses. Key technical features include: - Direct CRM (Customer Relationship Management) integrations - **AI-driven conditional logic and custom formula building** - Natural language-based computations - Chrome extension for collecting lead data directly from the web ### **Use Cases and Application Scenarios** Clay primarily serves sales and marketing teams by accelerating workflows such as: - CRM data enrichment and updating - Target account list building and segmentation - Triggering campaigns based on intent signals (e.g., funding rounds) - Lead prioritization for sales representatives - Automation of SDR (Sales Development Representative) workflows ### **Customers** Clay is actively used by more than 300,000 sales and GTM professionals. Its users report significant efficiency gains by automating research and enrichment processes. Companies such as Anthropic, OpenAI, Vanta, Notion, Rippling, Sendoso, and [Baseten](/en/detay/baseten-06ba0/llms.txt) have integrated Clay into their GTM pipelines. Real-time bi-directional CRM syncing ensures data remains current and actionable. ### **Company Growth and Investors** In early 2025, Clay closed its Series B funding round at a $1.25 billion valuation. Investors include Sequoia Capital and Meritech Capital, along with individual backers such as Maggie Hott (GTM lead at OpenAI), Stevie Case (CRO at Vanta), and Scott Belsky (CPO at Adobe). The company has been named the top mid-stage company on the Enterprise Tech 30 list and was the only GTM-focused startup included in Forbes' 2025 AI 50. ### **Organization and Community** Headquartered in the Chelsea neighborhood of New York City, Clay operates with a diverse team of software engineers, data scientists, GTM engineers, and product designers. The platform also offers Clay University, a hub of online resources and templates to help users maximize their efficiency and platform knowledge. ### **Security and Compliance** Clay complies with industry-standard data security protocols, including SOC 2 Type II, and is aligned with GDPR and CCPA regulations. The company is also in the process of obtaining ISO 27001 certification to further ensure information security management. ## Academic Sources and References 1. "About." Clay. Accessed May 3, 2025. https://www.clay.com/about"Account Scoring." Clay. Accessed May 3, 2025. https://www.clay.com/account-scoring"AI Messaging." Clay. Accessed May 3, 2025. https://www.clay.com/ai-messaging"Built In Company Profile: Clay." Built In. Accessed May 3, 2025. https://builtin.com/company/clay"Clay CRM Enrichment & Hygiene." Clay. Accessed May 3, 2025. https://www.clay.com/crm-enrichment-hygiene"Clay Customer Stories." Clay. Accessed May 3, 2025. https://www.clay.com/customer-stories"Clay Enterprise Solutions." Clay. Accessed May 3, 2025. https://www.clay.com/enterprise"Clay for Growth Teams." Clay. Accessed May 3, 2025. https://www.clay.com/growth-teams"Clay Homepage." Clay. Accessed May 3, 2025. https://www.clay.com/"Clay Pricing." Clay. Accessed May 3, 2025. https://www.clay.com/pricing"Clay TAM (Total Addressable Market) Sourcing." Clay. Accessed May 3, 2025. https://www.clay.com/tam-sourcing"Enterprise Tech 30: Clay." EnterpriseTech30. Accessed May 3, 2025. https://www.enterprisetech30.com/list/clay"First Round Review Podcast: Inside Clay’s Unconventional Path to $1.25B." First Round Review. Accessed May 3, 2025. https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/"Intent Signals." Clay. Accessed May 3, 2025. https://www.clay.com/intent-signals