--- title: Aston Martin slug: aston-martin-762bc url: /detay/aston-martin-762bc type: article language: English entity: primary: Aston Martin type: article disambiguation: Aston Martin: Luxury sports cars & GTs. Hybrid & electric future. Explore DBX, Vantage, & more. categories: - name: Tools, Equipment and Production Equipment slug: alet-donanim-ve-uretim-araclari url: /kategori/alet-donanim-ve-uretim-araclari - name: Industrial, Production And Automation Systems slug: endustri-uretim-ve-otomasyon-sistemleri url: /kategori/endustri-uretim-ve-otomasyon-sistemleri tags: - Aston Martin author: Mustafa Yiğit Türkmen created_at: 2025-08-16T10:43:12.510046+03:00 updated_at: 2025-08-31T17:50:01.497690+03:00 image: https://cdn.t3pedia.org/media/uploads/2025/08/16/CX29BbSd6VLnkMbZhiagLhGcyBSExqwY.webp --- # Aston Martin ## KURE Information Cards ![astonmartin.webp](https://cdn.t3pedia.org/media/uploads/2025/08/16/fbpVzYiSdNOCoGc35yHWzgnqvWXg7JNp.webp) *Aston Martin* | Field | Value | |-------|-------| | Official Website(s) | www.astonmartin.com | | Founded(Text) | 15 January 1913 | | Headquarters | London, United Kingdom | | Slogan | Power, Beauty, Soul | | Founder(s) | Lionel Martin,Robert Bamford | ## Article Content **Aston Martin** is an automobile manufacturer founded in 1913 in London, United Kingdom, with its central production activities currently based in Gaydon, UK. The brand specializes in sports cars and grand tourers (GT) and is focused on transitioning to [hybrid](/en/detay/hybrid-electric-vehicles-e46e6/llms.txt) and [battery electric vehicle](/en/detay/electric-vehicle/llms.txt) technologies. ![Image](https://cdn.kureansiklopedi.com/media/uploads/2025/08/16/dXkQfsvJEbBzPhjOFWN9GjPRfuz1ExXJ.webp) *Aston Martin Logo (Official Aston Martin Website)* ### **Historical Development** Throughout the 20th century, [Aston Martin](/en/detay/aston-martin-c75d9/llms.txt) became known for its participation in racing events and development of GT vehicles. The brand strengthened its identity with the DB series following its victory at the 1959 24 Hours of Le Mans. In the 2000s, models such as the DB11, Vantage, and DBX modernized the product range. In the 2020s, technical collaboration with [Mercedes-Benz](/en/detay/mercedes-benz-e-class-w214-46b17/llms.txt) and battery technology partnerships with Lucid Motors were established. Within this framework, the Valhalla model was introduced as a hybrid as part of the BEV (battery electric vehicle) strategy. ### **Product Range** ##### **Sports Cars / Grand Tourer (GT)** - DB12 - Vantage - DBS ##### **SUV** - DBX - DBX707 ##### **Developing Electric and Hybrid Models** - Valhalla (PHEV) - First fully electric model (planned post-2025) ### **Electric Vehicle Technology** Aston Martin is investing in a modular BEV platform based on Lucid Group’s battery and drive technologies. By 2024, approximately £2 billion in technology investment had been planned. The technical infrastructure and supply support from Mercedes-Benz are integrated into this process. Aston Martin also received £9 million in R&D support from the UK Advanced Propulsion Centre (APC). The first fully electric vehicle is planned to launch after 2025. ### **Global Production Network and Financial Performance** Aston Martin’s production facilities are located in Gaydon and St Athan (Wales). By the end of 2024, a total of 6,030 vehicles were exported. Annual sales declined by 9% compared to the previous year, with total revenue reported at £1.584 billion. Despite negative profit margins, investment and transformation strategies are being maintained. ### **Market Performance and International Growth** Due to reduced demand in China and financial challenges, total sales volume declined throughout 2024. However, the introduction of the new Vantage and DBX707 models in the second half of the year contributed to recovery. In the first quarter of 2025, under new CEO Adrian Hallmark, Aston Martin aims for positive cash flow, operational efficiency, and a return to profitable growth. ### **Strategic Goals and Future Planning** Under the "Racing.Green." strategy, Aston Martin plans to increase investment in electric vehicles and transition the majority of its product portfolio to hybrid and BEV technologies by 2030. Strategic priorities also include battery development, digital platforms, and data-driven customer experiences. ## Academic Sources and References 1. Aston Martin. About Us. https://www.astonmartin.com/en/corporate/about-us(Accessed: 16 August 2025)Aston Martin. Aston Martin electrification programme awarded £9 million in funding. https://www.astonmartin.com/en/our-world/news/2023/10/9/aston-martin-electrification-programme-awarded-9million-funding-from-the-advanced-propulsion-centre(Accessed: 16 August 2025)Aston Martin. Aston Martin to create industry leading ultra-luxury high performance electric vehicles. https://media.astonmartin.com/aston-martin-to-create-industry-leading-ultra-luxury-high-performance-electric-vehicles(Accessed: 16 August 2025)Aston Martin Media. Aston Martin to develop high performance battery technology with Britishvolt. https://media.astonmartin.com/aston-martin-to-develop-high-performance-battery-technology-with-britishvolt(Accessed: 16 August 2025)Aston Martin Lagonda Global Holdings. Preliminary results year ended 31 December 2024. https://www.investegate.co.uk/announcement/rns/aston-martin-lagonda-global-holdings--aml/preliminary-results-year-ended-31-december-2024/8752547(Accessed: 16 August 2025)“Aston Martin History.” Aston Martin Official Website. https://astonmartin.web.tr/en/tarihce#:\~:text=Founded%20by%20Lionel%20Martin%20and,always%20been%20our%20guiding%20principle.(Accessed: 16 August 2025) 2. Aston Martin vehicle models:https://www.astonmartin.com/en/models(Accessed August 16, 2025).